July 31, 2026 - Today, multi-platinum artist, producer, actor, and New York Times best-selling author Russ releases new single ‘Coulda Shoulda Woulda’. Produced, mixed, mastered, engineered, and written by Russ, ‘Coulda Shoulda Woulda’ follows his recent singles ‘Sunday to Sunday’ and ‘HELL’.
Click on artwork to download.
To tease his upcoming music, Russ has been hosting intimate listening parties for fans across the globe. He has taken the fan-first, analog series to Atlanta, Austin, Barcelona, Denver, Madrid, Utah, and most recently hosted in Lima, Peru. Russ also hosted a pop-up in New York alongside the launch of his new hair care line, Palermo.
Last year, Russ released his sixth studio album W!LD. Entirely executive-produced by Russ, W!LD debuted at No.10 on the Billboard 200 albums chart. In support of the album, he brought his headlining INTO THE W!LD TOUR across North America.
Aside from music, the multi-hyphenate became a New York Times best-selling author with the release of his second book ‘it was you all along’, exploring themes of empowerment and self-love. The book rose to the top 10 in the world on Amazon with pre-sales, and charted as the #5 self-help book and #1 bestselling book in Rap & Hip Hop Musician Biographies. Russ was recently featured in M. Night Shyamalan’s latest film TRAP, and up next, he will star in Don’t Move, the new film from director Maclain Nelson, James Murray (Impractical Jokers), and Darren Wearmouth.
Last year, Russ released his sixth studio album W!LD. Entirely executive-produced by Russ, W!LD debuted at No.10 on the Billboard 200 albums chart. In support of the album, he brought his headlining INTO THE W!LD TOUR across North America.
Aside from music, the multi-hyphenate became a New York Times best-selling author with the release of his second book ‘it was you all along’, exploring themes of empowerment and self-love. The book rose to the top 10 in the world on Amazon with pre-sales, and charted as the #5 self-help book and #1 bestselling book in Rap & Hip Hop Musician Biographies. Russ was recently featured in M. Night Shyamalan’s latest film TRAP, and up next, he will star in Don’t Move, the new film from director Maclain Nelson, James Murray (Impractical Jokers), and Darren Wearmouth.
‘COULDA, SHOULDA, WOULDA’ is available now on all streaming platforms.
About Russ
Backed by 22 billion streams and 35 million singles sold, multi-platinum artist, producer, and entrepreneur Russ has built a blueprint for modern creative independence. Known for writing, producing, and mixing his own catalog, his self-made approach led to chart-topping albums like There’s Really A Wolf and SHAKE THE SNOW GLOBE. Globally, he’s sold out iconic venues including the O2 Arena, Crypto.com Arena, and the Hollywood Bowl, with standout performances at festivals such as Coachella and Soundstorm. In 2022, he expanded his executive footprint with the relaunch of DIEMON, his own independent label. Russ has also entered the consumer goods space with Palermo, his forthcoming haircare brand. Across music, literature, and film, Russ continues to champion independence, emotional intelligence, and long-term creative ownership.
Aside from music, the multi-hyphenate became a New York Times best-selling author with the release of his second book “it was you all along”, exploring themes of empowerment and self-love. The book rose to top 10 in the world on Amazon with pre-sales, and charted as the #5 self-help book and #1 best-selling book in Rap & Hip Hop Musician Biographies. Russ was recently featured in M. Night Shymalan’s latest film TRAP, and up next, he will star in Don’t Move, the new film from director Maclain Nelson, James Murray (Impractical Jokers), and Darren Wearmouth.
Backed by 22 billion streams and 35 million singles sold, multi-platinum artist, producer, and entrepreneur Russ has built a blueprint for modern creative independence. Known for writing, producing, and mixing his own catalog, his self-made approach led to chart-topping albums like There’s Really A Wolf and SHAKE THE SNOW GLOBE. Globally, he’s sold out iconic venues including the O2 Arena, Crypto.com Arena, and the Hollywood Bowl, with standout performances at festivals such as Coachella and Soundstorm. In 2022, he expanded his executive footprint with the relaunch of DIEMON, his own independent label. Russ has also entered the consumer goods space with Palermo, his forthcoming haircare brand. Across music, literature, and film, Russ continues to champion independence, emotional intelligence, and long-term creative ownership.
Aside from music, the multi-hyphenate became a New York Times best-selling author with the release of his second book “it was you all along”, exploring themes of empowerment and self-love. The book rose to top 10 in the world on Amazon with pre-sales, and charted as the #5 self-help book and #1 best-selling book in Rap & Hip Hop Musician Biographies. Russ was recently featured in M. Night Shymalan’s latest film TRAP, and up next, he will star in Don’t Move, the new film from director Maclain Nelson, James Murray (Impractical Jokers), and Darren Wearmouth.
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